Webinars Vs Podcasts – The Pros And Cons
Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are booming in popularity due to the fact that they are free and available 24/7 from anywhere in the world.
Let's take a look at just a few of the ups and downs of podcasts and webinars for the online entrepreneur to grow their business.
Approximately 1 in 4 US citizens above the age of 12 listen to a minimum of one podcast every month. This means access to more than 80 million Americans with your podcast episode, along with a more substantial global audience.
On the downside, you have to release frequent podcast episodes with fresh content, a minimum of once per week, to develop and maintain an audience. Audience involvement is also limited with a podcast. You don't have "right here, right now" live interaction of a webinar.
On the upside, podcast episodes are practically always free, and you often have to purchase some webinar content. After webinars are presented they are usually sold as information products. Also, webinars are generally given to present some kind of paid product or service. People love that they can listen to as many podcast episodes as they like, completely free, and you become a specialist in your industry fromtheinformation you distribute in the process.
Webinars - The Good And Bad
Webinars have proven to be more effective than many other marketing methods for developing an email list. Run one successful webinar and all you have to do is market it as an information product, or continue to use it as a free list builder, for as long as you like.
On the downside, webinar content can become out of date quickly. Podcasts and keep you continuously in front of your prospects, clients and customers with new and pertinent information.
Live webinars are like an online television show. You interact with your audience "right now". Since you are talking to them live, they can relate to you more as a "real person" than when they listen to a recorded, scripted podcast episode.
Webinars constantly show high response rates. The reason being the user is engaged and connecting with the host. At the end of the webinar, if a paid product or offer is presented, sales rates are much higher than using other online marketing methods. Webinars are great for selling high income products. This is somethingthat is tough to do with a recorded podcast episode.
What's Best For Your Business?
Podcasts and webinars are excellent ways to build your business. They both make you look like an industry leader, you can use them to build lists and sell products, and they are free or close-to-free marketing and business building tools.
Depending on what you are trying to do and how comfortable you are using these two different types of media, one or the other may be your marketing weapon of choice. The smart marketer will use both webinars and a podcast to build his or her business, and create real value for their target audience.