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Understanding

International business is all business transactions-private and governmental-that involve two or more countries. Why should one be interested in studying international business? The simplest answer is that international business comprises a large and growing portion of the world's total business.…

In a shifting B2B customer landscape, with buyers moving 57% of the way through the customer journey before contacting sales, it is critical to understand what touchpoints are influencing the purchase decision. For B2B marketers, prioritizing the customer needs when…

Automotive sector has been rising with a rapid pace, which has created an upsurge in parts manufacturing all across in India. Automotive parts manufacturing is based on different types of manufacturers such as original manufacturers, OEM part manufacturers and aftermarket…

Automotive sector has been rising with a rapid pace, which has created an upsurge in parts manufacturing all across in India. Automotive parts manufacturing is based on different types of manufacturers such as original manufacturers, OEM part manufacturers and aftermarket…