How to Improve the Conversion Rate of Your E-Commerce Website
The last decade has seen an exponential rise in the popularity of e-commerce. From a new, tentative subject, e-commerce has gone on to become one of the most ubiquitous forms of business. According to an open source ecommerce company, this industry started growing when people started sharing electronic documents in the 1980s, followed by the launch of websites like Amazon and eBay in the 1990s. Customers all over the world were suddenly able to buy everything from bricks to clothes to automobiles.
The benefits of e-commerce are many, as stated by the top e-commerce website development company. E-commerce boasts of various advantages like:
1. Being available round the clock.
2. Speed of access.
3. Availability of a wide variety of goods and services
4. International deliveries.
5. Competitive prices.
As observed by the top e-commerce website development company, all these factors point towards one common parameter – customer service.
Essentially, it is customer service that drives a business and this is no different for e-commerce. User recall and engagement are the primary factors that help improve conversion rates of an ecommerce website. A website that is quick and appealing to look at, with enough stickiness on the home page will automatically have a higher conversion rate than a website which takes time to load and has very little content that can be of any interest.
Factors that improve the conversion rates of your e-commerce website:
1. Harnessing social media.
In today’s day and age, not having a public social media profile for a brand is akin to being invisible. Since most of the users using an e-commerce site are bound to be active on social media, it is important to grab eyeballs on that platform. A study conducted by an open source ecommerce company showed that e-commerce is increasingly being tapped into by mobile users, thanks to the popularity of social media. Statistics by Invesp further show that in the year 2015, 5% of all online spending was through social media commerce, and this trend is only going to rise over the next decade.
It is important for brands to choose the right social media platform and create engaging profiles so potential customers can experience a personalized, one on one contact with the brands.
Product videos surprisingly have shown to increase the product purchase by almost one hundred forty four percent. This is because videos a re easy to watch and easier to understand; one does not have to go through lines of text to understand a product or service. This mass appeal of video has helped many big brands on global social media channels like Vimeo and YouTube.
3. Website UI
The website that a customer visits needs to be visually appealing and easy to use. Most people spend only 3 seconds on a home page before deciding if they will become a part of the conversion rate of the site or simply click away. Additionally, good websites are optimized to show up in organic search results, further upping the conversion rates.
The design of a website is another important factor when it comes to improving the conversion rate of an e-commerce website. Ideally, the design should be clear, easy to maneuver through and have functional, visible conversion paths.
5. Customer’s Talk
Reviews, ratings and testimonials – these are the three things that customers can provide to help improve conversion rates. Reviews and ratings tend to make people stay on the page for longer, reconsidering their options and judging their purchasing power.
Improving the conversion rate of an e-commerce website thus depends on a mixture of customer feedback, social media engagement, use of videos and effective website design. Social media particularly has experienced exponential growth and the social media advertising industry is growing with leaps and bounds. Customers are shifting towards mobile social media, creating a new dimension for conversions.