How to Find the Compelling Sales Pitch For Your Product Or Service
“Hi! I am Jack Higgins, I sell chocolate cookies, likes of which you have never tasted before. I have been in this business for the past six years, buy from me.”
Some would consider this to be a good sales pitch to attract people to buy cookies. However, if you want to attract intelligent and shrewd consumers to buy your cookies then you may have to work harder at your sales gimmick.
Most of the business and service providers don’t have a clue about how to sell their product to the masses. Selling a product or a service is all about how you package and present it to the people. A good sales pitch should have substance, be attractive and believable and most importantly it should “compel” the user to buy the product or the service. This is not such a difficult task, all it requires is a bit of ingenuity and research. All this sleuthing would enable you to pinpoint on the compelling sales pitch to attract the people.
This sales pitch could emerge from anywhere. You may find it in someone’s reaction to the product or in the processes involved in making the product. You could also find it in the very reason because of which you started this business.
Looking at the example of the chocolate cookies, perhaps after much investigation and research, you would come to know that these chocolate cookies had a special recipe. This was the recipe of a chocolate connoisseur, who used a very special kind of chocolate with healing powers in it. As a result, besides giving flavor these biscuits also heal the soul. The chocolate uses ancient healing herbs and original cocoa as ingredients,
Armed with this knowledge, you can make your sales pitch sound like, “Delicious, yummy chocolate cookies made with the original, pure cocoa. Cookies so yummy, that they are sure to make your mouth water. Cookies made with special healing herbs. Cookies that come with unique money back guarantee. If you don’t like them we will give your money back.”
As you can see and observe for yourself, there is a vast difference in how the same product has appeared here and in the opening paragraph of this article. Customers also start looking at the product differently. This has been possible because of the effort that has gone into finding the right sales pitch that will be attractive to the customer. This theory will work for most sales promotion campaigns.
For selling any product or service, you need to do a research into its background to find the right pitch. Let us, take another example of selling a new kind of aerobic exercise video. As you know, the market is flooded with these kind of exercise videos and you will have to make an extra effort to make your video more appealing than the rest.
For finding the right sales idea, you can start looking into that various factors that go into making the video, the exercises and their effect. Next, look at the number of people that it has affected giving positive results. Also, investigate into its side effects if any. With all this knowledge, you are bound to come up with the right sales pitch.
Maybe after much research you would come up with the information that these aerobic exercises have a far-reaching and fast effect on the abs. Moreover, maybe these aerobic exercises have been inspired from a particular dancing style like the jazz.
You can now use all this information to plan your sales gimmick and make it very attractive to the customers and prospects. Otherwise, you would have given a simple idea, which would not have had such a great effect. Fewer people would have been attracted to your video and still lesser number would have gone on to buy it.
Now, your sales promo may look something like this, “Enjoy the benefits of aerobic workout along with exciting jazz dancing for great looking abs in quick-time!” The impact of the right sales pitch makes it worthy of a fortune. To find the right pitch depends on you and the product or the service that you want to launch. All you need to do is to introduce the right sales pitch in your ads and promotion messages that people come running to you, armed with cash.