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3 Comments on "Get Scrappy: Smarter Digital Marketing for Businesses Big and Small"

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4 of 4 people found the following review helpful Get Scrappy- Get results!, May 5, 2016 By M. Gerholdt (Iowa City, IA) – This review is from: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Hardcover) Anyone can be an ok marketer given the technology available today. But to be a phenomenal marketer, to be THE PERSON in your company that makes things happen, that revolutionizes your brand you have to GET SCRAPPY. Scappy Marketers know how to get things done, they get results and they don’t see limitations. I’ve had the privilege of working with scrappy marketers and… Read more »
3 of 3 people found the following review helpful Get Scrappy and Get Smarter at Your Marketing, May 6, 2016 By Michael Cunningham – This review is from: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Hardcover) ​I have to confess that as of this writing I haven’t finished reading my advanced copy of Get Scrappy. The problem is that at the end of each informative chapter is a list of next steps, prompts that help you start applying the book’s concepts. After reading chapter one about building a brand blueprint, I put the book down for several days… Read more »
2 of 2 people found the following review helpful Get Scrappy is a blueprint for all of your Marketing efforts, May 11, 2016 By Maddy Osman (Chicago, IL, USA) – This review is from: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small (Hardcover) To me, Get Scrappy is a blueprint for all of your Marketing efforts, with a special focus on how to coordinate your Digital Marketing strategy. And strategy is a good word to associate with this book. As many in the industry know, it can be easy to get lost and overwhelmed with the various channels available… Read more »
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