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2 Comments on "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)"

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12 of 12 people found the following review helpful Interesting and Useful, but Somewhat Misleading, September 7, 2013 By TheHerman – Verified Purchase(What’s this?) This review is from: Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) (Paperback) The authors make an effort to discuss the digital marketing analytics landscape, from inception to present day. In addition, they make efforts to provide insights in analyzing a select sets of tools, before getting into the art and science of digital data management and analysis. I found the order in which they explain things a bit clunky, taking… Read more »
11 of 14 people found the following review helpful Terrible, May 28, 2013 By John B. Sorrell –    Verified Purchase(What’s this?) This review is from: Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) (Paperback) This book was terrible. It contained mostly filler words and sentences to bloat its length. The only substance came in listing out different companies with a blurb about what they do. I read it in a two hour sitting, which is not something an analytics book should allow. Look elsewhere. Help other customers find the most helpful reviews  Was this… Read more »
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