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Jim Williams, Influitive
125 of 134 people found the following review helpful Fascinating read for marketers trying to unlock the secrets to viral success, March 12, 2013 By Jim Williams, Influitive – Verified Purchase(What’s this?) This review is from: Contagious: Why Things Catch On (Kindle Edition) Jonah Berger’s Contagious is a fascinating read. Not only is the book packed with entertaining examples of viral campaigns, but each is backed with painstaking analysis into the science of social transmission. What you end up with is a veritable blueprint for creating ideas, campaigns and messages that spread like wildfire.There are six essential factors that contribute to… Read more »
93 of 110 people found the following review helpful The Best Overview of Social Contagion Theory I’ve Seen, March 5, 2013 By Jonathan Goodman (Toronto, On Can) – Verified Purchase(What’s this?) This review is from: Contagious: Why Things Catch On (Hardcover) I’m not sure where or when I first discovered Jonah’s research, but my career hasn’t been the same since. In my opinion, there isn’t anybody on the planet who knows more about what makes information spread. On a personal note, his New York Times study featured prominently in Contagious was the final piece of the puzzle behind the theory in… Read more »
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